Premium Food Packaging | Elevate Your Packaging Design With Sonoco Asia
Do you want to know the benefits of using premium food packaging to market your product to consumers?
Up to 86% of consumers consider the packaging of a product when making a purchase, so it's important to make a good impression. Premium food packaging not only protects and contains your product, but it also serves as a way to communicate the quality, values, and trustworthiness of your brand to consumers.
In fact, the emotional response evoked by a product's packaging can have a lasting impact on consumer loyalty and trust, even if the product itself doesn't live up to expectations. In this post, we'll explain why premium food packaging matters and how it can help you stand out in the marketplace.
The Importance of Unique Food Packaging Design
As a business owner, it can be frustrating when consumers don't notice your efforts to promote your product. But, have you considered that the product packaging may be the problem?
Many consumers judge the quality of a product based on its packaging, with high-quality products often perceived as coming in beautiful and expensive-looking packaging, while poor quality products are associated with plain and cheap packaging.
Protect and showcase your brand by investing in premium quality food packaging that stands out on shelves and accurately reflects the quality of your product. Remember, your brand is your most valuable asset and should be treated with the importance it deserves.
6 Essential Elements of Premium Packaging
Visual Appeal
Using natural kraft paper can create a premium, organic appeal when marketing healthy snacks. Natural paper gives the impression of a healthy, sustainable, and environmentally-friendly product, and its natural appearance and texture also suggest exclusivity, leading consumers to be willing to pay more.
Colorful Display With Exciting Graphics
Bright and colorful packaging can help consumers find your product more easily, as they are attracted to vibrant colors and are more likely to check them out. Vibrant, colorful graphics can evoke excitement and effectively communicate your brand's message to consumers, giving your product an edge over competitors.
Product Protection
A hermetic seal, like Sonoco's Peelable membrane (Sealed Safe) and protective internal liners, creates an airtight seal that protects premium foods from moisture, light, and contaminants. This ensures the crunchiness, freshness, and safety of foods like nuts, cashews, and nut mixes and can extend shelf life up to 18 months or more. Additionally, the rigidity of the container ensures safe transportation and protects the contents.
Convenience
Convenient packaging can add value to your product and create a premium experience for consumers. With a variety of unique top closures available, such as shaker tops and full-open lids with scoops, Sonoco's solution allows customers to easily access the contents of your container without losing the lid or having to fumble with difficult opening mechanisms. Quality lids and containers made from durable materials are essential for product differentiation and help create a smooth, convenient customer experience.
Shaker Top Closure
Often used to package spices, flour, sugar, and other baking ingredients, shaker top lid closures are designed to hold powdered or granulated materials. These lids have a small opening or spout to dispense its contents.
Full Open With Scoop
Full-open lids with scoops provide access to the entire contents of the container, and they often include a scoop or spoon for measuring and dispensing the material.
Sustainable Packaging, Environmentally Friendly Packaging
In addition to convenience, sustainable and environmentally-friendly packaging is becoming increasingly important in the market. Sonoco's Envirocan material, made of 100% recycled fibers, 90% of which are post-consumer materials. is a great option for eco-conscious consumers and helps reduce waste and conserve natural resources.
High-Quality Material, Labelling & Finishing Techniques
It is essential for premium food packaging to have high-quality materials, labeling, and finishing techniques because they all contribute to the food product's protection, brand image, convenience, and shelf appeal.
The small details that make a difference in the quality of the product make it feel premium to the consumer, and they will notice it.
How to Choose the Right Premium Packaging Design for Your Product (A Case Study)
Choosing the right premium packaging design for your product is essential because it determines product suitability and market acceptability. Based on Sonoco's solution to Tribe's Hummus Pita Chips, here are some tips on choosing the right packaging.
1. Convey Your Brand Story
Packaging is crucial in conveying your brand story, which is the first thing people will see about your products. Make sure your packaging speaks of your brand clearly and effectively. A tamper-evident band and clear overcap are included on Tribe's Hummus pita chips packaging, so their packaging design shows a cohesive story about their brand.
2. Get To Know The Product
Identify the key benefits of your product and how it impacts your consumers. This is especially important when it comes to consumables. This will help you determine what packaging you need for your product. In the case of Tribe's Hummus Pita Chips, the pita chips are contained within a bag at the bottom of the package, while a thermoformed cup of hummus rests on the bead of the can.
3. Know Your Target Audience
Who are you selling your product to? How do they live? What are their needs? Using these insights, you can determine what kind of packaging you need for your product. It is essential to understand how your consumers interact with your product in their everyday lives so that it can be packaged conveniently. Tribe knows that their target audience is consumers who are always on the go, therefore, their packaging is innovated for convenient mobile snacking.
4. Product Marketing Vision
A good product marketing plan will give you a clear picture of what your product will do, your target market, and how you can reach them. You will also be able to identify your competitors and determine the best approach for your product. When it came to choosing packaging, Tribe wanted shelf presence as well as a natural fit for the lifestyle of the target market. As envisioned, Tribe made sure their product stood out on the shelf and caught shoppers' attention as they walked by.
5. Channel Chosen To Sell The Product
You can also determine what packaging is appropriate for your product based on the channel through which you sell it. You must use specialized packaging if you are targeting a niche market. The Hummus To-Go from Tribe is strategically placed alongside other products in the refrigerated snacks or hummus sections or even alone in a refrigerated vending machine. Due to its flexibility, Tribe appears in unexpected places and unconventional ways, surprising happy customers and delighting them.
Tribe wanted shelf presence and a natural fit for the target market's lifestyle. Sonoco's answer was to package their product suited for a mobile lifestyle that is portable, easy to open and reclose, and the container rigidity to minimize product damage during transportation.
This has helped Tribe commercialize its product while maintaining its brand communication strategy and marketing plan.
Tips on Designing Premium Packaging for Your Food Products
1. Use a Simple and Clean Design
When designing your food packaging, remember that your products should be easy to identify and attractive to consumers. Try to use simple, clean designs that appeal to your specific market yet are acceptable to a wide range of consumers.
2. Make Sure Your Brand Name Stands out
Your brand name should be prominently displayed on the can body, the overcap, and the peelable membrane closure.
3. Choose the Right Colors for Your Packaging Design
It's essential to consider your brand's image and target audience when choosing colors. For instance, if you are targeting health-conscious consumers, you might choose a color associated with healthy foods.
4. Use High-resolution Images
When designing your packaging, use high-resolution images to ensure that your details and colors are accurately depicted, so your product will look its best on shelves.
5. Test Different Packaging Designs with Customers to Get Their Feedback
Test your packaging design using mock-ups to see how it looks in person. Get customer feedback on your design and packaging and incorporate any of their suggestions. This way, you gain valuable ideas while your customers feel appreciated.
Upgrade Your Packaging Design With Sonoco Asia
Despite its function as a container for keeping and protecting food, food packaging also plays an instrumental role in elevating its status to that of an exclusive, premium product.
In addition to delivering your product promise, it also conveys a great deal about your brand as it is the first visual your consumers receive about you.
With Sonoco, you get premium packaging that matters. Since its founding in 1975, Sonoco Asia has delivered tailored solutions to consumer brands in Malaysia, Singapore, China, Thailand, Taiwan, and Indonesia tailored to their identity and needs. We serve six key market segments: snacks and confections, powdered beverages, toddler needs, seasonings, and such.
Contact us, and let's work together to elevate your packaging to a new level of exclusivity and premium quality.
